Norms Restaurant Coming Soon to El Monte

By Chelsea Dickerson
April 17, 2013 • 799 views

El Monte

The El Monte City Council approved last week the much-anticipated El Monte Norms Restaurant Project to be located at the southeast corner of Valley Boulevard and Santa Anita Avenue, a cornerstone development for one of the City’s busiest intersections.  This brings a $4 million investment to the City’s center that meets the dining needs of El Monte residents and visitors.

“This is a huge win for our community,” said Mayor Andre Quintero.  “We hear all the time from residents their desire for new restaurants and retail shops in El Monte.  This is a good project at the right location and will bring many benefits to the City.”

The project consists of 6,890 square feet of new indoor and outdoor restaurant space and 172 public parking spaces, 44 spaces to be built on what is currently a vacant City-owned parcel.  One requirement is Norms must continuously employ 40 El Monte residents for a five-year period, with 20 of these employees from low- to moderate-income households.

Norms was founded in 1949 by Norm Roybark and has been family-owned and operated for 60 years.  There are currently 18 Norms locations, all located in Southern California.  Norms offers 24-hour sit-down service and last year was voted “Best Family Restaurant” by Los Angeles Times readers.

“Norms is such a family-friendly restaurant and we couldn’t be more proud to welcome it to the City,” said Mayor Pro Tem Norma Macias.  “The City Council’s leadership has been crucial to ensure that residents will enjoy new dining options.  It’s a true catalyst project that will ensure success for our downtown revitalization efforts.”

The proposed conceptual design for the El Monte location will be in the retro, post-WWII era style in which many Norms are built, including the most recent location in Claremont.  This includes upswept roofs, curvaceous geometric shapes and a bold use of glass, steel and neon.

Members of the El Monte/South El Monte Chamber of Commerce and the Downtown El Monte Business Association (DEMBA) have voted to support the project, citing that the project will provide more than $100,000 in new tax revenues to the City.

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