The Return of the Paramount Drive-in
by Sal Gomez
April 23, 2014 • 1,458 views
We have all heard the stories of the demise of the drive-in theater. Television destroyed it. Land values became too expensive. Developers and big box chain stores moved in. Blah blah blah. All of that may have been truer 20 years ago than the reality of today. Sure the drive-in owners are now faced with the digital conversion mandate which basically states if theater owners, both indoor and outdoor operations do not convert to digital projection by the end of 2014, there will be no “films” available for exhibitors to continue operating. What does that mean? Simply, if the owners cannot afford to shell out the big dollars it will cost to convert their theaters to digital, they will be forced to close their gates and cease operation. Truthfully some will not survive.
However, Southern California residents will not suffer the loss of our remaining and beloved drive-ins. In fact we just gained back an old friend. The Paramount Drive-in was reborn this past weekend in the very same spot where it ceased operation back in 1991. With a 1 million dollar investment and the installation of two state-of-the-art digital projectors, new FM stereo broadcast transmitters and two 75 foot wide screens, The Paramount is once again presenting movies under the stars. Operated by the Bianchi family, who are still the owners of the property purchased in 1947, the dream of bringing back their beloved drive-in is now a reality and will join up with the Vineland Drive-in, located in the City of Industry, as the only two remaining drive-in theaters in all of L.A. County.
With a capacity of 800 cars for two theaters showing double features and open 365 days a year, the Paramount is sure to be a hit with local residents as well as ozoners from across the southland.
7770 Rosecrans Ave
Paramount CA. 90723