Temple City Jerry’s Journeys
By Jerry Jambazian
September 19, 2012 • 832 views
We just celebrated the Full Moon Happy Family Festival on Saturday. Several thousand visitors descended on three blocks on Las Tunas Dr. from Temple City Blvd to Golden West Ave.
This was a three-month collaborative effort by the promoter EDI Media based in West Covina, the City of Temple City, and the Temple City Chamber of Commerce. When EDI first approached the city and said we would like for you to close Las Tunas for three blocks for this all day festival. At first the council was a little reluctant because of the scope of all the details that would need to be taken care of, not to mention the influx of people and parking problems associated with an extra 10,000 people.
After many weeks of planning and negotiations we all realized that this could be a possibility except for one thing…the city had never done something like this before and had no applications or permits in place. All the paperwork had to be created and completed along with all the requirements for re-routing public transportation, traffic barriers, parking, sanitation, trash, security including LA County Sheriff’s.
I must admit that I was extremely skeptical at first because of EDI’s representative Jack Zhao making claims of how great this would be for Temple City. As some of the council members expressed great concern to shutting down a major thoroughfare, they came up with a list of things that needed to be taken of by the first part of August. EDI came back with a viable plan and the council approved the Festival.
I personally went from skeptical to supportive as I took a look at our demographics and realized that we could not neglect a 56% portion Temple City residents. Temple City did the right thing by taking a nothing ventured, nothing gained attitude. The Chamber of Commerce was enlisted as a co-sponsor to help EDI Media will all the details. Chamber CEO and President, Peter Choi was instrumental in working with EDI.
Although the festival is in it’s 13th year, Saturday’s event was the first time it was held in Temple City.
Though the festival was not held was not held on the day of a full moon, the event takes its name from the symbolism Chinese culture attaches to it, according to James Su, president of event presenters EDI Media.
“When the moon gets perfect, so do our families,” Su said in a written statement. “It is a traditional moment to express sincere wishes to ourselves and to each other. What’s more, it as a moment to celebrate our diversity of culture.”
The opening ceremonies began at 10 a.m. with Congresswoman Judy Chu, Congresswomen Grace Napolitano, Ambassador to China, Mayor of West Covina, Chamber representatives Peter Choi and Nick Pon, Temple City Mayor Vincent Yu, Mayor Pro-Tem Cynthia Sternquist, and Councilmember Fernando Vizcarra who realized that this was a diverse cultural event gave a word of greeting in Spanish. Mayor Yu also gave greetings in English and Chinese. Many diverse acts took the center stage and entertained the enthusiastic audience throughout the day.
EDI Media and the City of Temple City is to be commended for putting on this great event which drew thousands throughout the 12 hour event. Festival attendees enjoyed the 100 vendors along the three blocks and the 20 food vendors. Mayor Vincent Yu was seen enjoying the “stinky tofu”. Believe me, that is not my description.
Despite the 104 degree heat everyone had a great time. Temple City even had its cooling center open for festival goers with free water and a chance to refresh and watch a movie. All in all it was great event. The skepticism I had was for nothing as I went downtown Sunday morning at 6:45 to see the streets and park absolutely clean and the Farmer’s Market taking place in the same spot where hundreds were sampling tasty food just 12 hours prior.
See you soon…